From qualified lead to loyal patient, we help connect the entire growth journey.
"We went from average of 67k a month to averaging $185k a month in 90 days"
"We doubled our clinic revenue in less than 2 months with Business Builder"
Business Builder was developed under the leadership of Ashley James, founder of DermAesthetic Consulting Group and a nationally recognized key opinion leader in medical spa growth, consultation conversion, patient acquisition, sales strategy, and practice operations.
With more than 25 years of direct aesthetic-industry experience, Ashley has worked as a practice owner, operator, consultant, trainer, strategist, and advisor to thousands medical spas across the United States. She understands exactly what practice owners need to build a thriving practice.
“I created Business Builder because I was tired of an industry filled with agencies selling the illusion of growth. They told practice owners to discount their treatments, chased vanity metrics, and treated medical spas like every other business. But aesthetics isn’t like every other business. Patients don’t buy Botox or lasers—they buy confidence, trust, and transformation. I built the platform I always wished existed: a complete growth system created by someone who has actually owned, grown, and operated medical spas. Business Builder doesn’t just generate leads—it builds premium brands, creates exceptional patient experiences, effective team sales training to earn more revenue per consultations every time. Business builder turns demand into predictable, profitable revenue. Because booked appointments don’t grow businesses. Exceptional systems do.” – AJ
"151 secured booked appointments made this month"
"We earned an extra 47k our first month with business builder"
Most CRMs help you manage contacts. Most marketing agencies help you generate leads. Business Builder connects marketing, lead management, appointment conversion, patient retention, and sales conversion to help your practice generate measurable, sustainable revenue growth.
"I can’t believe I am typing this but we just earned 471k this month with!"
"Our Revenue Per hour has increased by 32% in just 45 days!"
"We were able to generate 154k our first month in business"
"Our Average Per Consultation Revenue went from $497 to $8500 in one month!"
your next level of exponential





Growing a multi-million dollar medical spa takes more than great marketing or better software. It requires the right strategy, proven systems, experienced people, high-converting campaigns, sales training, and ongoing optimization, all working together.
Business Builder brings every piece under one roof. From attracting qualified patients and nurturing every opportunity to training your team to increase treatment plan revenue and tracking the KPIs that matter, we help build a practice designed for sustainable, predictable growth.
AI-powered lead nurturing, expert guidance, team training, and proven campaigns—working together to transform the way aesthetic practices attract, convert, and scale toward multi-million-dollar growth.
Selected client improvement in marketing lead conversion after implementing structured lead response, nurturing, accountability, and booking systems.
Selected client monthly revenue growth following implementation of marketing, consultation conversion, KPI tracking, team coaching, and growth strategy.
Selected client improvement in consultation conversion after implementing a structured consultation and follow-up process.
Booked for a startup medical spa before opening through pre-launch marketing, nurturing, and appointment coordination.










Whether you’ve just opened your doors or have been perfecting your practice for years, our signature Business Builder system rejuvenates your daily operations.
Plus our apps allow you manage every detail from leads, bookings, automations, and more.
Let us identify where your practice is losing leads, appointments, and revenue—and show you how Business Builder can help close those gaps.
Before you explore another marketing agency, software platform, or disconnected solution, take a moment to hear directly from AJ about what it really takes to build and scale an aesthetic practice to seven figures.